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Case New Holland: create a brand more in line with users' needs

Case New Holland: cloth hardness needs to measure the indentation diameter with a microscope to create a brand more in line with users' needs

China Construction machinery information

in 2016, the global economic recovery was slow, the market continued to decline, and China's economy was in the "new normal" of medium growth. Facing the complex and volatile economic environment and the intensifying market situation, Caisnew Holland is also facing unprecedented pressure and tests. Facing the severe market situation, Case New Holland has taken a series of effective measures to face difficulties and challenges, and strive to find breakthroughs to provide users with advanced products more suitable for the Chinese market. Although the performance in 2016 fell back compared with the rapid growth in 2015, kessnew Netherlands is still expected to perform well in Tractor Products and other aspects by 2025

looking back on 2016, Case New Holland insisted on making progress while maintaining stability, giving full play to the bridge and link role of the local R & D center, manufacturing base and Case New Holland industrial global R & D center, developing and improving products in combination with the actual situation of domestic users while introducing advanced technology, so as to make the performance of products more meet the requirements of users, so as to actively respond to the lsquo proposed by the state; One belt and one way rsquo; development strategy Produce high-quality and high-performance products for the domestic market, and support the national agricultural mechanization

China's economy entering the new normal is both a painful adjustment process and a promising upgrading process. Although 2017 will also be a year full of challenges, kessnew Netherlands will be confident in formulating a comprehensive action plan to meet new opportunities and challenges. The 13th five year plan shows that agricultural machinery is an important carrier to improve agricultural production efficiency, realize the effective utilization of resources, promote sustainable agricultural development, ensure national food security, promote agricultural production and efficiency, change the way of increasing farmers' income, and promote rural development. In the new year, Case New Holland will maintain the high performance of its products, introduce more new products that meet the market demand, further improve the management and operation capacity of many enterprises in Japan, provide users across the country with more efficient and durable machinery, more professional and considerate service experience, and contribute more to the development of agricultural mechanization. (this article is from Luca manatti, President of agriculture and construction machinery of Keith neu Netherlands industrial China)

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